easy.move

Westfalen AG

Project Overview

The client had the vision to fully digitalize their existing product portfolio and providing a full service B2B application for companies to manage their fleet activities. Finding gas stations, In-App Payment and organizing payment methods were the key factors of the application.

My Contributions

This was my first big Project where i had the opportunity to work as an UX Lead. Therefore i had full responsibility over all processes and decisions regarding the User Experience. We started from scratch, meaning the client had no existing application which we could have used as a starting point. I worked closely with the Dev- and the UI-Team to ensure the design of the application meets all technical and visual specifications.

Process

Designing a mobility app was an exciting and comprehensive UX challenge, covering the full spectrum of user experience methodologies. The process began with extensive market research, analyzing existing applications in the fuel and car wash sector. A critical observation was the dominance of B2C applications in this domain, which often rely on different design principles compared to our B2B-focused solution. To gain firsthand insight, I conducted a "Be Your Own Customer" exercise, using a similar app at a fuel station to experience the user journey personally.

Following this, I structured the app’s foundation through site maps and feature maps, organizing all potential pages and elements into a cohesive framework. At the same time, I developed personas to represent key user groups and mapped out initial user jourmeys to visualize how users would interact with the app. During the wireframing phase, I created detailed layouts for all sections of the app, collaborating closely with the development team to assess technical feasibility. In parallel, I maintained regular communication with the client to review concept screens, gather feedback, and incorporate their requirements.

The final design phase involved creating all app screens, encompassing user flows, error cases, and edge cases. To clarify complex processes, I developed interactive click dummies, enabling stakeholders to better understand and evaluate the user journey. This thorough UX process resulted in a well-structured, user-friendly B2B application tailored to the needs of its audience, ensuring both functional and technical excellence.

Learnings

This project offered valuable insights, particularly in collaborating within a large app development team. Effective communication with developers, product managers, and the client was absolutely essential for ensuring a smooth workflow. A key challenge was balancing the client’s ambitious vision with technical limitations and the desired usability, which required close alignment and creative problem-solving.

I also honed my decision-making skills across various UX topics, learning how to prioritize features and refine solutions under constraints. Working within a fixed budget taught me how to maximize the potential of a product while staying resource-efficient.

Another significant takeaway was managing and organizing extensive Figma files. Ensuring these files remained up-to-date and appropriately segmented—so clients, developers, and the UI team only saw what was relevant to them—proved critical for maintaining clarity and efficiency throughout the project. These experiences strengthened my skills in communication, adaptability, and meticulous planning, all of which are essential for delivering successful UX outcomes in complex, large-scale projects.